Rich Gerberding is the ministry director of Men of AIM, a regional men's ministry in Peoria, Illinois, whose ministries include the Heart of Illinois Christian Movie Central. He has worked with many ministries to promote or organize events, including Man in the Mirror and Promise Keepers. He lives in the Heart of Illinois with his wife and teen-age son. In addition to men's ministry and films, he is known for his "unique sense of rare humor" and for an over-the-top appetite for steak and bacon.