How To Make It in the New Music Business (3rd Edition) - Hardcover

Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.

"The go-to source for navigating the industry's dire straits. A must-read for musicians." - Billboard

"An indispensable and comprehensive manual on how to navigate the modern music business." -Forbes

"It's a fun and informative read for every artist out there looking to live off their creative craft. The book does a great job of explaining the process of generating royalties and crowdfunding goals, all while delivering important info in a witty and wise tone that's comprehensive but never condescending." -Joshua Kanter, Rolling Stone

"This is the single best book on the current music business. An absolute must-read for every musician." -Derek Sivers, Sivers.org, founder of CD Baby

"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." -Jack Conte, CEO of Patreon

"Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers." -Philip Kaplan, founder and CEO of DistroKid

"Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period." -Peter Hollens, 1 billion YouTube/Facebook video views

"The best 'how to' book of its kind. As a working artist himself, Herstand knows of what he speaks.... The book crackles with the actual experience of being a working artist. Highly recommended." -Music Connection

"There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his lighthearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry." -Andy Grammer, chart-topping singer/songwriter

"Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success." -Patti Silverman, SF MusicTech Summit, SXSW

"There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career." -Paul Resnikoff, Publisher, Digital Music News

"There are a lot of books that attempt to describe how to make and do 'it' in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very 'it' he writes about. Reading Ari's book teaches you what the music industry actually is, not what others think it should be." -Jeff Price, Founder of Tunecore, Audiam

"No one has ever laid out a roadmap to a successful music career in today's world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book." -Andrew Leib, Red Light Management

"The one book I wish I had when I started doing music four years ago. It's the new bible for musicians." -Gospel Lee, Billboard charting hip-hop artist

Ari Herstand is a musician who has been featured in countless TV shows, commercials, and films. He is the CEO of the music business education company Ari's Take and the host of the Webby Award-winning podcast New Music Business. He currently fronts the funk band Brassroots District.

Hardcover: 656 pages

Dimensions: 7.4 x 1.6 x 9.6 inches